Toys are vital for learning, teaching empathy, hand-eye coordination and creative thinking.
With parents becoming more eco-conscious in their child-rearing choices and the rise of the ‘Vocal for Local’ campaign, it is time to work to revive and embrace our country’s craftsmanship. Across 20 Indian states, there are more than 30 diverse and one-of-a-kind toy-making crafts. We are committed to the revival of toy craft while supporting artisan communities through our initiative, Bridge For Artisans.