Reviving this true spirit of festivity, Bhavyata Foundation assisted the women self-help groups in promoting and selling the colours in the urban market. The colours are derived from the pink (gulal) of rose petals, the green of tree leaves, and other veggies that yield us their green, orange of marigold, and Palash leaves. Bhavyata Foundation, in collaboration with its many NGO partners, sponsored the underprivileged girl children from Orphanages, supporting their skill sets, while supporting the self-help groups and respecting ecology.